TV Terra Viva (also called Terraviva) is an agribusiness channel operated by Grupo Bandeirantes de Comunicação, and inaugurated on March 23, 2005 and one of the most watched of its kind. The channel has in its programming grid news focused on the agricultural sector with special reports carried out throughout Brazil, interview programs and debates with technicians from various areas, politicians and rural producers; tips, informative drops, quotes and weather forecast throughout the day. Music, rodeo and shopping programs are also part of the channel's programming.
